CAS: an AI CRM built in-house
AIRTH · Designed and built end to end, solo
- Problem
- AIRTH paid ₹3 lakh a year for Respond.io, yet leads, quotes, payments and orders still lived in separate tools. Customers sent 40–50 WhatsApp chats a day that the team struggled to answer quickly and correctly.
- Constraints
- No tech team and no budget for more software. Any AI answering customers had to reply only from verified company information, never guess a price.
- What I built
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- A WhatsApp AI agent using RAG and tool calling: it reads from a knowledge base managers can edit, checks live orders and prices, and hands over to a person when unsure.
- An auto-triggered post-sale journey: a feedback check-in after 1 month, then upsell and cross-sell after 4 months.
- Campaign scheduling, WhatsApp template creation and automatic lead follow-ups, so all marketing runs from one place.
- A GST-ready quotation builder that works from the dashboard or right inside WhatsApp.
- Result
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₹3L/yrtool cost removed1,200+chats handled a month8people use it daily